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The Strategic Design Engineering (SDE) will partner with cross-functional product teams across Apple to develop and introduce new products that are both innovative and cost advantaged. Our objective is to support premium & high quality products, but to also drive Design to Cost and Design to Value to support cost sensitive products (CSP).

The team collaborates with Hardware Engineering, Product Design, Marketing, EPM, NPI/NPO, GSM, and OPD to develop CSP structural cost targets in support of business pricing and margin targets. Key engagements will be with both the system and module teams. Develop and implement cost strategies and roadmap from the early architecture and proof of concept stages through the engineering builds to product ramp. Drive detailed trade-off analyses. Push to understand why something costs what it costs, challenge the status quo, develop innovative solutions and ideas that will improve the cost. Dive into the details of the design and the supply chain in order to offer alternatives. Drive sourcing and development model decision with cross-functional partners in BizOps and GSM. Own off-AVL discussions and initial supplier bring-up. Drive product cost optimization and industry/supply chain intelligence through competitive product tear down activities and bottoms up cost estimation.