Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The worldwide Apple Retail Engagement & Marketing team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values!

The Digital Content Lead will be an evangelist of Today at Apple, and is responsible for planning, developing and delivering content that reflects Today at Apple programming, online.

In this role, you will partner closely with Retail Engagement Marketing, Today at Apple Creative, Apple Store App, Apple Store Online, internal Apple partners, and external talent / agencies to conceive, create, produce and implement a content strategy that reflects brings our in store programming initiatives to the digital space.

This further development of the digital element of Today at Apple and therefore making it accessible to customers outside our stores will require a strategic problem solver who has extensive experience managing content capture agencies, internal creative teams and a deep understanding of content strategy and integration.

As the Digital Content Lead you will be responsible for managing the global content plan and bringing to life the vision and direction of Today at Apple online. You will manage the briefing of our internal partners and external creative agencies and must be an expert in managing multiple production timelines at once, have experience managing budgets and be available to travel for shoots as required.

Additional Responsibilities include;

Brief both internal and external agencies on content and shoot requirements and deliverables

Understand deeply the responsibility and relationship of digital content in our ecosystem

Work closely with all creative teams bringing the work to life, off the back of your brief

Overlay all work through the lens of business priorities and ensure the work we are developing ladders up to these priorities and areas of focus across Apple Retail

Plan, produce, track and implement each piece of content from concept phase to launch

Track, monitor and build an insight’s strategy for all video content we produce, across all channels

Partner with Heads of Programming on key in store events that are happening to ensure we can capture those events and develop robust online plans to amplify the session in the online space

Collaborate with the wider Apple organization to ensure that Today at Apple and the content we create is of the highest standard, is timely and is meeting the needs of our audience

Work closely with Apple Store App team on content requirements and find new opportunities for Today at Apple content to be placed across the ecosystem

Partner with Business Affairs to enable successful content captures in our Apple Retail Stores

Manage the day to day relationship with the creative agency partner outside of Apple to ensure their work meets our brief and is to the high standard we expect

Ensure each production, regardless of location runs smoothly and to budget

Develop future state content plans that will see the work of Today at Apple Digital move with the growing needs of the business

Background in working in media and video content creationExperience in creating short form social or segment based content at a media company or as part of a TV productionMinimum of 7+ years experience in a social content creation or at a media organization making video content or broadcast segments