US Strategic Growth Initiatives – Decision Scientist – 200572639 -Cupertino, California, United States

Apple

Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

Our Business Operations team is seeking a Decision Scientist to support our US Sales team. In this role, you will optimize productivity and enhance the output of this multi-billion dollar business by analyzing performance and identifying tangible opportunities for Apple’s eCommerce business at the largest Consumer Electronics retailers and Carriers in the United States. You will partner closely with our US Strategic Initiatives, Customer Experience (CX), Sales, and Finance teams to help design A/B test, multivariate test, and use data to iterate on marketing campaigns to optimize results. Help ensure data and analytics enable high-quality campaign insights, optimize customer experience, and drive sales decisions across product categories and channel partners. Using your forward-thinking influence, collaboration, and ability to solve problems, you will make an impact on Apple’s US business for years to come.

In this role, you will:

– Develop a best-in-class analytics and a benchmarking framework for Apple’s US reseller digital business, working to identify and procure necessary data sources to round out the complete picture of digital performance of our campaigns

– Define key performance indications applicable to each line of business and reseller partner to measure impact of critical initiatives. Manage this KPI framework and drive ongoing improvements

– Share CX and Campaigns trends, recommendations, strategies across teams to grow sales

– Support the development and testing of critical initiatives and playbooks, influencing digital strategy through data

– Enable the sales team to effectively use available tools, metrics, benchmarks, and standard processes to meet and exceed growth goals

– Coordinate and drive large cross-functional business reviews to assess the state of our growth initiatives, share opportunities across teams, and solicit leadership feedback on strategic direction

– Research and evaluate business opportunities, audiences, competition to build custom, data driven digital campaigns plans

– Partner with finance on data driven case for campaign and recommend campaign budget allocation to create cost effective strategies

– Be able to absorb a large amount of complex and disparate information to build data driven insights and create a compelling story to communicate the possible actions and outcomes to Apple’s channel leadership

Typically requires a minimum of 15+ years of related experience10+ years recent experience as a digital / marketing data analyst, data scientist, ideally within a retail, digital advertising, or e-commerce environmentStrong understanding of SEO, social media marketing, customer journey mapping, funnel optimizationDeep expertise in analyzing, benchmarking, and optimizing digital sales performance indications, such as: sell-thru, organic/paid traffic, conversion, keyword trends, ad spend metrics, overall market / in-house share, share of voice, content scores, product ratings, returns, pricing/promotionsOutstanding Excel, Tableau and presentation-building (e.g. Keynote) skills with ability to present data insights in a compelling and understandable way to both technical and non-technical partnersProficient in statistical methods and comfortable with handling large datasets to identify patterns and trends.Bachelor’s degree or equivalent experience

 

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