Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Event Branding Design Senior Producer role oversees creative development and implementation of an event identity for product launch events. Our event scope includes a wide range of creative deliverables, including large-format printed graphics, digital assets, paid media and video assets. This person will work cross-functionally across the organization maintaining work flow, leading internal creative shares with leadership and responsible for following production schedules.
In this role you will be responsible for overseeing the creative development of materials from inception to completion. You will help the creative team to understand the relevant product features, art direction and messaging, target audience and event format. As a senior producer, you are the main point of contact for the Event Identity work which requires you to work cross-functionally across Apple to ensure deliverables are well defined, on strategy and identify additional scope requests.
Responsibilities Include:
– Initiating strategy, creative and cross-functional team kickoffs
– Driving creative development against milestones and leading creative shares with stakeholders
– Collaborating closely with Design, Interactive, Paid Media, Organic Social, Brand and Strategy to develop tune-in and communication plans
– Sharing creative progress with production partners to ensure alignment and feasibility, including Print Production, Production Design, Motion Production and Video Production
– On-time delivery of all final assets to partners, including Interactive, TV App, App Store, Advertising, Newsroom, Worldwide Events and others
– Gathering materials and information for the Design team to ensure they are set-up for success in their creative explorations
– Problem-solving for obstacles that create inefficiencies and recommend new ways of working
– Supporting the managing producer during quarterly and project planning with forecasting for resources and scope
7+ years experience at an event or advertising agency, design firm, or in-house marketing communications or creative services departmentExperience working with branding materials including both the creative development and production process for static and motion deliverablesAbility to drive workflows, creative shares and schedules across multiple partners and departments