DESCRIPTION

Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.

We are building a Marketing Operations Center of Excellence to serve Amazon Shipping and Amazon Freight, two high-growth externalized transportation businesses. As a foundational member of this team, we are looking for an innovative leader to take on the unique opportunity to shape and own the MarTech vision for both businesses at a global scale. We are seeking a data-driven, organized and passionate individual who has a proven track record in building and managing the strategy for the operational infrastructure and tools to support world-class marketing execution.

You are the ideal candidate if you can:
• Work at both the strategic and tactical level to champion bold, innovative automation, creating and communicating a vision for long- and short-term marketing operations requirements
• Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace
• Manage complex roadmaps gracefully and balance contending priorities in a rapidly changing environment
• Collaborate closely with technical teams, marketing and communication stakeholders, and international counterparts to deliver tools and templates that can scale globally

Basic qualifications
• Certified in Pardot, Marketo or similar Marketing Automation platforms
• Project delivery experience with MarTech, lead management, content management systems, digital experience platforms, and/or demand generation operations (e.g. integrating new 3rd party tools, migrating CRM or marketing automation platforms)
• Experience with central sales tools (e.g. Salesforce) and/or marketing automation systems (e.g. Pardot/Marketo), including setting up end-to-end Marketing Automation data flows.
• Experience using data and metrics to measure impact and determine improvements

Preferred qualifications
• Project management skills with track record of delivering on-time, within-budget initiatives that meet and achieve goals
• Motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business
• Familiarity with SQL; experience with analytical tools such as Tableau and ability to dive deep into and create metrics and reporting
• Strong written and verbal communication skills
• Ability to manage multiple parallel projects and deliver quality releases on schedule

Key job responsibilities
• Ideate and execute comprehensive MarTech strategy and roadmap, managing the lifecycle of the MarTech stack
• Own and establish best practices for marketing technology infrastructure, including database/lead management, data hygiene and enrichment, system governance, campaign creation, reporting, and integrations with first-party and third-party systems
• Develop technology solutions that enable customer segmentation and personalization at scale
• Identify opportunities for automating ingestion of data into and out of marketing tools
• Train and support Marketing team members, developing best practices and materials to standardize and scale campaign activations
• Work closely with cross-functional teams to enable mutual roadmaps that ensure smooth project delivery and management, including integrated reporting between related tools (e.g. into Salesforce)

A day in the life
We are seeking an innovative, resourceful, and collaborative Senior Marketing Operations Lead to drive marketing technology, marketing analytics, automation, and lead management roadmaps across our marketing lifecycle. You will guide strategy and solutions for improvements to existing tools and platforms, drive integrations with other internal teams’ data (e.g. Salesforce), and implement best practices that improve marketing attribution, lead management processes and data availability across team. Successful candidates should be analytical, comfortable thinking big and diving deep, and have a proven track record of end-to-end project ownership and successfully delivering results in a fast-paced, dynamic business environment.

BASIC QUALIFICATIONS

– 6+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience communicating results to senior leadership
– Experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

– Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
– Experience with Salesforce and Tableau

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

USA, WA, Bellevue